Job Description

WHAT WILL I BE DOING?

- Develop a digital strategy for corporate brand Gulf as well as for all its sub-brands and products

- Identify key priorities across domains - Search, Social, Video and Content to amplify key brand communication and think & leverage full funnel planning.

- Oversee and lead the digital deployment of brand campaigns, plan & evaluate the right content across platforms. Measure and report performance of all digital marketing & content campaigns and assess against goals (ROI and KPIs).

- Work with Product/Category teams and cross-functional teams to leverage digital as a media vehicle for all brands. Help them think Digital/Content first and create platform-fit digital assets

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to build 1st party data pool

- Ensure all digital touchpoints have always-one content, campaign calendar is planned and executed in time by working with agencies

- Run Lead Generation Campaigns for our B2B vertical

- Regular maintenance and updation of company Website and other digital assets.

WHAT DO I NEED TO DEMONSTRATE?

- 4-5 years of strong experience on overall media especially digital & content marketing with a proven track record of success in delivering effective digitally led Marketing programs

- Experience working with/at digital marketing agencies.

- Experience in managing and executing digital touchpoints (social, search, campaign, analytics, data).

- Thorough understanding of brand & performance campaign thinking and execution

- Experience working on end-to-end content projects i.e. Ideation to development to deployment

- Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences

- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.

- Passion for the digital world and its implications for business and to inspiring action in others. Up to date with the latest trends in the Digital Marketing Eco-System

- Ability to cope with change and to work within an agile environment

- Good to have - Understanding of e-Commerce management

Qualification: MBA/PG with Majors in Marketing or Communications.

Certification: Certifications of major Platforms (eg. Google, FB, etc.) Preferred

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