Job Description

Ionixx Technologies - Manager - Digital Marketing (B2B Sales & services)

About the Company:
Ionixx Technologies is a leading software solution company specializing in the Web3, Healthtech, and Fintech space. We work with cutting-edge technologies to deliver innovative and impactful solutions to our clients. With a diverse team of experts and a strong focus on customer success, Ionixx is committed to pushing boundaries and driving transformation.

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We are seeking an experienced and dynamic Marketing Leader to join our team and spearhead our marketing efforts in the Web3, Healthtech, and Fintech domains. As a Marketing Leader, you will be responsible for owning and driving the marketing strategy and execution, of a specific vertical. You will work closely with domain leaders to develop and implement go-to-market (GTM) strategies, establish brand positioning, and create impactful marketing campaigns to drive business growth. Your overall

Responsibilities:

- Develop and execute comprehensive marketing strategies for the Web3, Healthtech, and Fintech domains, aligning with overall company goals and objectives.

- Collaborate with domain leaders and subject matter experts to understand market trends, customer needs, and competitive landscape to inform marketing strategies.

- Define target audiences, value propositions, and messaging strategies to effectively position Ionixx\'s solutions within the respective industries.

- Lead the development of marketing collateral, including website content, case studies, whitepapers, presentations, and sales enablement materials.

- Create and implement multi-channel marketing campaigns, including digital marketing, social media, content marketing, events, and thought leadership initiatives.

- Monitor and analyze marketing performance metrics, such as website traffic, lead generation, conversion rates, and campaign effectiveness, and make data-driven recommendations for optimization.

- Collaborate with cross-functional teams, including Sales, Product Management, and Engineering, to ensure marketing activities align with business objectives and drive customer acquisition and retention.

- Stay updated on industry trends, emerging technologies, and the competitive landscape to identify new marketing opportunities and best practices.

Requirements:

- 4+ years of experience working in the lead gen team or product marketing team in the B2B space targeted to US.

- Bachelor\'s degree in Marketing, Business Administration, or a related field. MBA or equivalent degree is a plus.

- Proven track record of successfully developing and executing marketing strategies in the Web3, Healthtech, and Fintech industries.

- Experience working with cross-functional teams and collaborating with domain leaders and subject matter experts.

- Strong understanding of digital marketing channels, content marketing, social media, and SEO/SEM strategies.

- Excellent written and verbal communication skills, with the ability to effectively convey complex technical concepts to both technical and non-technical audiences.

- Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.

- Self-motivated and result-oriented with the ability to work independently and manage multiple projects simultaneously.

- Familiarity with blockchain technology, healthcare IT, and fintech platforms is highly desirable.

- Knowledge of compliance and regulatory frameworks in the respective industries is a plus.

If you are passionate about technology and marketing in the Web3, Healthtech, and Fintech domains, we would love to hear from you. Join Ionixx Technologies and be part of our journey to revolutionize these industries

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