Job Description

Digital Marketing Manager (B2B SaaS Company - AI Dynamic Pricing)

Company Overview:

We are a leading B2B SaaS company specializing in AI-driven dynamic pricing solutions for the travel, retail, and entertainment industries. Our innovative product helps businesses optimize their pricing strategies and maximize revenue. We are seeking a talented and experienced Digital Marketing Manager to join our dynamic team and lead our digital marketing efforts to drive customer acquisition and brand awareness.

Job Summary:

As a Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies to promote our AI dynamic pricing product in the travel, retail, and entertainment verticals. Your primary focus will be to build brand awareness, generate customer interest in the form of inbound leads, through leveraging marketing automation, social media marketing, email marketing, website, SEO and SEM, and other relevant channels.

Responsibilities:

- Develop and execute a results-driven digital marketing strategy to support the promotion and adoption of our AI dynamic pricing product in the target industries.

- Utilize marketing automation tools to create and implement effective lead generation and nurturing campaigns.

- Plan and execute LinkedIn social media marketing strategies to engage with key decision-makers, industry influencers, and potential clients.

- Create compelling content for various channels, including blog posts, social media updates, email newsletters, whitepapers, and case studies, to drive brand awareness and generate leads.

- Collaborate with the Sales and Product teams to align marketing efforts with sales objectives, product updates, and customer needs.

- Monitor and analyze campaign performance, website traffic, and user behavior using analytics tools to optimize marketing strategies and identify areas for improvement.

- Stay up-to-date with industry trends, market dynamics, and best practices in digital marketing and AI-driven solutions for pricing optimization.

- Identify and evaluate new marketing channels and opportunities to expand reach and engage with target audiences.

- Manage and maintain the company\'s online presence, including the website and social media profiles, ensuring consistent branding and messaging across platforms.

- Work closely with internal and external stakeholders, including design and content teams, to create compelling marketing materials and collateral.

Qualifications:

- Bachelor\'s degree in Marketing, Business, or a related field. A relevant master\'s degree is a plus.

- Proven work experience as a Digital Marketing Manager or a similar role within the B2B SaaS industry, preferably in the travel, retail, or entertainment sectors.

- Strong understanding of marketing automation platforms and tools, with experience in creating and implementing lead generation and nurturing campaigns.

- Proficient in using LinkedIn for B2B lead generation and social media marketing.

- Solid knowledge of email marketing best practices, segmentation, and automation.

- Excellent written and verbal communication skills, with the ability to create compelling content for different channels and target audiences.

- Experience in managing and optimizing blogs and website content.

- Strong analytical skills and the ability to use data to measure campaign performance, identify trends, and make data-driven decisions.

- Familiarity with SEO best practices and tools for optimizing website traffic and performance.

- Ability to work in a fast-paced, deadline-driven environment with excellent project management and organizational skills.

If you are a results-oriented digital marketer with a passion for AI-driven solutions and want to join a dynamic team that is revolutionizing the pricing strategies in the travel, retail, and entertainment sectors, we would love to hear from you. Please submit your resume, along with a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

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