Head Of Marketing Technology And Insights

Year    Pune, Maharashtra, India

Job Description


Local Unit & Position Description Are you ready to build and lead a dynamic team in the heart of the maritime industry\'s digital transformation DNV\'s Maritime Communications and Marketing team reinforces DNV\'s thought leadership and accelerates revenue generation within a maritime industry that shift towards a digital, efficient, and eco-friendly future. We are seeking an ambitious and digitally savvy Head of Marketing Technology and Insights to join our global team located in Pune, India, and report to the Global Head of Digital Marketing and Sales Enablement based in Hamburg, Germany. About Us: The DNV Maritime Communications and Marketing team comprises over 30 international professionals responsible for strategy, leadership and marketing communication, branding, digital communications, media relations, PR, social media, and employee communications. Our Digital Marketing & Sales Enablement team is dedicated to driving digital marketing initiatives and generating valuable digital leads and revenue through a digital commerce approach. We collaborate closely with our global sales and business development organization and beyond to optimize the end-to-end omni-channel customer journey . Key Responsibilities: Build and Lead the Marketing Technology and Insights Team: Establish and integrate a high-performing team focused on operational proficiency and data-driven marketing operations Professionalize Digital Marketing Operations: Lead efforts to professionalize digital marketing operations across the MarTech stack in collaboration with the Marketing Campaign team. Data-Driven Marketing: Develop and implement a robust data harvesting, aggregation, and analytics strategy, fostering cross-functional collaboration across units along the end-to-end customer journey. Digital Marketing Automation: E nhance the digital marketing automation setup a cross channel to increase continuous customer engagement, working closely with content and subject matter experts. Web Touchpoints Optimization: Drive continuous improvement efforts for our main web touchpoints utilizing CX principles and SEO analytics. Support Performance Marketing: Translate marketing concepts into differentiated and effective marketing operations to support our performance marketing efforts. If you are ready to shape the future of digital marketing in the maritime industry and lead a talented team to success, we invite you to join us. Apply now and be part of our journey towards a digital, efficient, and eco-friendly future for maritime. Position Qualifications Passion for data-driven digital marketing and improving the customer journey. Approximately 5 years of working experience. Background in digital marketing with application knowledge across a modern MarTech stack, including web, marketing automation, social media, and ads platforms. Experience and knowledge in data management, analytics, and utilization from both a strategic and operational perspective. Leadership experience and the ability to build a strong, integrated team, preferably in an international , collaborati ve setup. Successful completion of Bachelor\'s studies in Marketing, Business Management, Data Science, or a related field. Fluent in English and open-minded, willing to actively collaborate in a diverse global team. Company & Business Area Description DNV is the independent expert in risk management and assurance, with almost 12,000 employees operating in more than 100 countries. Through our broad experience and deep expertise we advance safety and sustainable performance, set industry benchmarks, and inspire and invent solutions. We are the world\'s leading classification society and a recognized advisor for the maritime industry. We enhance safety, quality, energy efficiency and environmental performance of the global shipping industry - across all vessel types and offshore structures. We invest heavily in research and development to find solutions, together with the industry, that address strategic, operational or regulatory challenges. Equal Opportunity Statement DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity!

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Job Detail

  • Job Id
    JD3203538
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Pune, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year