Job Description

Title: Head Corporate Communication & CSR - Business Unit: Corporate

Location: CBD Belapur, Navi Mumbai Direct Reporting: President \xe2\x80\x93 HR

Position Summary

This position is a Communication specialist in developing and implementing consistent and powerful brand messaging across Internal and external stakeholders of the company. He or She will be a keen planner and strategist with proven abilities in corporate communications, brand building across boundaries with international teams. Public Relations, Digital marketing, Media Relations, Public Affairs, CEO/CXO level engagement, Employee engagement, Crisis preparedness, Corporate Social Responsibility & Innovation. Worked extensively on translating business objectives into brand portfolio objectives and strategies of enhanced growth for the business unit.

Principal Activities

• Formulate companies communication strategy and purpose of the organisation while supporting the transformation journey thereby ensuring alignment with the overall organization\'s Strategic vision
• Provide communication counsel and support to 3 business units and cross functional teams while building a 360-brand communication plan and support strong reputation building in India
• Collaborate with the Leadership Team & Transformation Champions pan India
• Develop Key opinion leadership engagement strategy \xe2\x80\x93 rollout various programs/ platforms
• Manage the portals, newsletter editorial strategy and calendar, spotlighting leaders and colleagues and supporting business announcements and initiatives.
• Design and implemented the structure/function for Communication & Public Relations
• Oversee strategic planning, budgeting, design execution & analysis of digital marketing campaigns.
• Assist marketing team with PR planning for upcoming launches and existing products.
• Ensure constant media engagement while raising awareness about company\'s vision and exercising market shaping initiatives.
• Support Media Events visit with local press.

• Effective Vendor Management while identifying co-creating & encouraging cross industry partnership
• Build a yearlong integrated digital communication and content strategy for Social Media Platforms
• Lead for Crisis and Reputation management. Responsible for handling crisis communication and issue preparedness mandate while effectively mitigating the risk to preserve and enhance organization image
• Organize quarterly town halls, assisting with content development and presentations.
• Champion and execute sustainable CSR initiations aligned to organisations overall vision while increasing the overall impact to strengthen firm\'s commitment in building social value along with employee involvement, engagement and participation.
• Update, manage and maintain the organization\'s website and monitor SEO to ensure maximum hits
• Monitor digital analytics of communication channels to ensure ROI
• Support the development and launch of visual branding for the new office site

• Expertise in Building Strong Brand Presence through communication methodologies
• Skilled in thinking and acting both strategically and tactically.
• Strong knowledge and understanding of current trends in digital media and social media marketing, coupled with traditional media management skills.
• Value teamwork, integrity and ethical behavior in multicultural environments, proven ability to drive the embedding of sustainable practices within a company.

• A Master\'s degree in Communications or Marketing from a reputed institution
• A specialized degree in Digital Marketing or Social Media Marketing will be an added advantage
• Led Strategic CSR for the Organization
• Relevant 12 to 15 years of experience of working in a similar profile in an Agency or a Corporate

Vitasta Consulting