Campaign Management | 7 To 9 Years | Mumbai
Job Description
Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity. Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application - having taken the time to understand the campaign objectives. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis. Work with Onshore Marketing Managers to define metrics measure, track, analyze and regularly report on the effectiveness of overall campaign performance. Define and implement new marketing automation methodologies that will maximize efficiency. Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites. Effectively collaborate with colleagues and CRM/Demand Generation Operations. Primary Skills Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved. Be aware of the country specific plans. Secondary Skills Develop and maintain long-term data strategy and work in tandem with stakeholders. Maintain database integrity and synchronization of marketing systems.
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Job Detail
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Job IdJD3022256
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKolkata, West Bengal, India
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EducationNot mentioned
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ExperienceYear