Job Description

• Experience in campaign management or direct marketing.
• Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming.
• Clarity of thought and ability to negotiate ambiguity.
• Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce.
• Previous experience working with onshore teams would be desirable but not essential and working knowledge of Adobe creative cloud is a big plus.
• Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
• Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
• Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application - having taken the time to understand the campaign objectives.
• Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
• Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
• Define and implement new marketing automation methodologies that will maximize efficiency.
• Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
• Effectively collaborate with colleagues and CRM/Demand Generation Operations.

Primary Skills

• Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua.
• Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates and advanced knowledge of MS Office. Suite.

Secondary Skills

• Develop and maintain long-term data strategy and work in tandem with stakeholders.
• Maintain database integrity and synchronization of marketing systems.

Ref: 1604920

Posted on: Mar 16, 2023

Experience level: Experienced

Contract Type: Permanent

Location:

Noida, UP, IN

Department: Services

Capgemini