Job Description

• Playing a critical role in deploying digital thinking, tools and techniques in support of Capgemini\'s marketing priorities
• Be responsible for implementation of the digital marketing plan, end to end.
• Strategy, planning and execution for the theme.
• Campaign management end to end (social media plan, content, etc.).
• Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns.
• Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels.
• Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value.
• Ensure governance of digital marketing practice.

Primary Skills

• 7-9 years of experience in digital/social marketing in a B2B environment - strategy, planning, execution, analytics and evaluation and good understanding of social & digital trends in the space of digital campaign management, channel management and digital analytics.
• Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook ads and Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels.

Secondary Skills

• Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills.
• Ability to manage multiple projects across teams to deliver under pressure to tight deadlines, quality, and cost - and adapt to changing priorities.

Ref: 1751687

Posted on: Jan 9, 2024

Experience level: Experienced

Contract Type: Permanent

Location:

Kolkata, WB, IN

Department: Services

Capgemini