Job Description

We are looking for a Vice President - Global Marketing Head to lead and drive our marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution \'Certinal\' (). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement. This is a senior leadership and highly strategic role. You will be responsible for driving the overall marketing strategy including positioning, messaging, product marketing, demand generation, digital marketing, analyst relationships, and customer/partner marketing. You will also lead the inside sales / business development team. You will be accountable for achieving company objectives with regard to revenue, customer acquisition, budget management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including agencies to drive incremental sales, customer engagement and loyalty. This role requires a strong balance of creative thinking & strategic thinking, project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs. What You\'ll Do: Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution Responsible for building Certinal\'s brand & enabling revenues across all global markets including US, EMEA, and APAC Lead all areas of global marketing spanning product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR Drive business strategy and identify marketing strategies to accelerate revenue growth Drive demand-generation initiatives through strategic account-based-marketing and inside sales Lead our customer/partner marketing programincluding overall strategy, communication planning, analysis, andoptimization. Create and manage quarterly and annual budgets along with headcount requirements working closely with our VP of Finance and Administration. Build and coach a world-class marketing team Job Requirement What We\'re Looking For: A great leader who can make a big impact and leadthe growth of our business More than 18 years\' experience with at least 10+ years in a leadership role as a global marketing executive with a focus on product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR Experience in building & scaling early stage SAAS companies will be a definitive advantage 5+ years\' experience demand generation in SME/mid enterprise/ enterprise SAAS segments Experience establishing and expanding the company\'s vision to out-execute competitors on thought leadership, analyst/press relations, and content/messaging. Why Should You Join Us Recognized as a leader by Analyst. Zycus is cited as a \'Leader\' in The Forrester Wave\'s Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus\'s Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young () Create an impact and transform your ideas. You will get the opportunity to lead and grow the business. About Us Certinal is a wholly owned subsidiary of Zycus, the pioneer in Cognitive Procurement. A familiar name and market leader with years of experience in managing critical contracts & agreements, Zycus boasts of over Fortune 1000 enterprise clients and deployments of procurement and sourcing suite of products. Digital Signing has always been a focus area for Zycus. Thus Certinal was born with the stated goal of offering a best-in-class Digital Transaction Management solution that will be easy-to-use, 100% secure to deploy, and legally compliant around the world. We stand committed to providing a one-stop solution to large enterprise customers, compliant with various security standards and conforming to different regional regulations.

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