Job Description

Vice President - Performance Marketing

Responsibilities:
- Develop and Execute Performance Marketing Strategies: Design and implement performance marketing campaigns across various digital channels, including but not limited to PPC, SEO, social media advertising, email marketing, affiliate marketing, display advertising, and conversion rate optimisation.

- Team Leadership: Manage and mentor a team of performance marketing specialists, providing guidance, support, and professional development to ensure the team\'s success.

- Data Analysis and Insights: Utilize data analytics tools and platforms to analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize marketing efforts continually.

- Budget Management: Oversee the performance marketing budget and allocate resources efficiently to achieve maximum ROI.

- Collaboration: Work closely with the creative, content, and design teams to develop compelling ad creatives, landing pages, and marketing assets that align with the overall marketing strategy.

- Testing and Experimentation: Lead A/B tests and other experimentation methods to optimize conversion rates and improve overall campaign performance.

- Marketing Technology: Stay up-to-date with the latest marketing tools and technologies, implementing them when appropriate to enhance marketing efficiency and effectiveness.

- Reporting: Provide regular reports to senior management on performance metrics, campaign results, and strategic recommendations.

- Market Research: Stay informed about industry trends, competitor activities, and customer behavior to identify growth opportunities and ensure a competitive edge.

- Campaign Optimization: Continuously refine and improve marketing campaigns based on data analysis, customer insights, and best practices to maximize ROI and achieve business goals.

Requirements:

- Bachelor\'s or Master\'s degree in Marketing, Business, or a related field.

- Proven experience in performance marketing, digital marketing, or a similar role, ideally with a minimum of [X] years of leadership experience.

- Strong analytical skills with proficiency in using data analytics tools like Google Analytics, Facebook Ads Manager, etc.

- In-depth knowledge of various digital marketing channels and best practices for each.

- Excellent team management and leadership abilities, with the capacity to motivate and inspire the team to achieve results.

- Demonstrated success in driving user acquisition, increasing conversion rates, and optimising customer retention strategies.

- A track record of delivering successful marketing campaigns with measurable outcomes.

- Familiarity with marketing technology and automation tools.

- Outstanding communication, presentation, and interpersonal skills.

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