Job Description

Manager - Acquisition (Performance Marketing)

Organization :
- India's top 3 online gaming companies. It operates skill based games focused on the real money gaming space.

- It is now a growth stage business having gone through cycles of angel, venture capital and private equity funding. It is one of the few consistently profitable enterprises in the current startup eco-system.

Senior Manager/ DGM - Marketing Acquisition - Role Description

- As Performance marketing manager, you will be responsible to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

- You will lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey.

- Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade-offs between channels.

- Measure and report performance & growth on a periodic basis

Roles Responsibilities :

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc.

- Serve as the key strategic lead for programmatic display, especially the Double Click suite

- Work with affiliate partners to optimize install & conversion campaigns

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner

- Work with our Performance agencies to institute best execution processes.

Qualifications & Experience :

- 8+ yrs of relevant experience in Paid advertising, mainly Facebook Ads and Google Ads.

- Prior experience in E-commerce preferred with a specialization in Marketing

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Understanding of the Gaming Industry/ Internet or any competitive landscape

- Demonstrated ability in executing results, with strong attention to detail

- Consumer-centric mindset and ability to think strategically and tactically

- Quick learner and ability to work in a fast-paced and dynamic work environment

- MBA with specialization in Marketing