Manager - Acquisition (Performance Marketing)
Organization :
- India's top 3 online gaming companies. It operates skill based games focused on the real money gaming space.
- It is now a growth stage business having gone through cycles of angel, venture capital and private equity funding. It is one of the few consistently profitable enterprises in the current startup eco-system.
Senior Manager/ DGM - Marketing Acquisition - Role Description
- As Performance marketing manager, you will be responsible to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- You will lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.
- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey.
- Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade-offs between channels.
- Measure and report performance & growth on a periodic basis
Roles Responsibilities :
- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
- Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc.
- Serve as the key strategic lead for programmatic display, especially the Double Click suite
- Work with affiliate partners to optimize install & conversion campaigns
- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner
- Work with our Performance agencies to institute best execution processes.
Qualifications & Experience :
- 8+ yrs of relevant experience in Paid advertising, mainly Facebook Ads and Google Ads.
- Prior experience in E-commerce preferred with a specialization in Marketing
- Experience in handling large scale campaign planning, optimization for both performance and brand impact.
- Understanding of the Gaming Industry/ Internet or any competitive landscape
- Demonstrated ability in executing results, with strong attention to detail
- Consumer-centric mindset and ability to think strategically and tactically
- Quick learner and ability to work in a fast-paced and dynamic work environment
- MBA with specialization in Marketing
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