Job Description

We are looking for a Performance Marketing professional with proven experience in paid media acquisition to help us grow Disney subscriber base across APAC markets. The candidate would be responsible for the execution of our paid acquisition campaigns across different channels including Search, Display and Video. The objective is to raise paid marketing to the next level through strategy, operation, testing, analysis and optimization. You would be working with team members from growth, commercial teams across different countries, data, creative and external partners to execute innovative ways to drive subscriptions, improve results and ultimately grow Disney in local markets.

YOUR KEY RESPONSIBILITIES Deliver acquisitions through paid marketing initiatives with a focus on major search engines, display networks and video platforms
Running the day to day activation, optimisation and reporting for campaigns on Video platforms and other various channels
Report on monthly performance, targets and trend data, sharing key insights
Identify market opportunities that will strengthen Hotstars foothold as the top entertainment destination in each of the markets
Build and nurture search &social media platform-specific communities and audiences
Work closely with other Growth teams to build insights and actionable ideas at a user level
Work closely with the local content and marketing teams to build the right frameworks that can drive acquisition efforts by micro cohorts and user segments

WHAT TO BRING Proficiency in running large performance marketing campaigns, data and attribution tools, deep analytics, and performance monitoring
2 years of experience in executing the Search UAC Affiliates
Ability to turn complex data and insights into easily understood data stories
Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity
Experience leading high-cadence controlled experimentation
A willingness to work outside of the scope in order to bring alignment and better overall outcomes to the business at large
Education: Any Graduate
Industry: IT-Hardware/Networking, Telecom

Skills Required