Job Description

ABOUT THE TEAM
We serve high quality content to millions of consumers across millions of devices, all of which is constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven and creative marketing.

As the Social Media Lead, you will be responsible for building brand love and fostering digital communities for Disney Hotstar through social media channels; esp. to drive advocacy & engagement for both brand and content. The ideal person should have a proven track record of social media marketing, a good blend of strategic thinking and creative story-telling, and mentorship.

YOUR KEY RESPONSIBILITIES Make Disney Hotstar the most loved entertainment brand in the country!
Own the development & implementation of a strategic social media marketing plan that aligns with, and drives, business goals
Lead a team of energetic and passionate social media managers, and manage agency relationships
Build and grow a community of deeply engaged fans of the brand by leveraging our iconic IPs, extensive content library and compelling new content we release week on week
Grow followership and engagement across YT, IG and FB by 50 PERCENT y-o-y
Leverage deep understanding of digital audiences and pop-culture to Craft and Execute outstanding Social Media campaigns to support key Title launches across Hindi Originals, Shows, Disney and Marvel content and Live Sports, making each of these Titles/Events highly conversational and buzz-worthy
Collaborate closely and effectively with team members across Content, Marketing, Internal Creative communications etc, elevating the work of cross functional teams
Own the end to end measurement agenda on social and craft data-led future strategies for the brand

WHAT TO BRING Masters degree or equivalent, preferably in Marketing or Business Administration
10-15 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands
Minimum 6-8 yrs. experience in Ownership of Social presence and Community management for brands with sizeable digital audiences
Highly collaborative, with a strong bias for action and team mindset
Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
Strong knowledge of digital media, current local trends in media consumption and marketing opportunities
Education: Any Graduate
Industry: IT-Hardware/Networking, Telecom

Skills Required