Job Description

Designing consumer Reach & Conversion strategies for targeted
specialties in Amazon, Flipkart & E-Pharmacies
Designing HCP Reach & Conversion strategies for targeted specialties via
leveraging digital portals Curofy, Lybrate, Medisage , HCP Societies etc.
Collaborate closely with stakeholders (brand team, design & media
agencies and external vendors) to design and develop new innovative
digital programs that elevate and advance brands digital presence
Collaborate with internal-external partners to optimize marketing
campaigns to best fit the consumer needs / behaviours
Design Social Media strategy for Consumers FB, Insta, LinkedIn & Twitter
Digital Campaigns Execution
Execute all web, SEO / SEM, database marketing, email, social media
and web property advertising campaigns
Liaise with design and media agencies to share brief on the campaign;
Review execution
Formulate a mechanism to track and evaluate the effectiveness of digital
marketing initiativesDefine measures (e.g. Online Traffic Targets), tracking methodologies,
MIS & Reporting standards to understand efficiency / effectiveness
Review reports on online traffic, budget spends and other measures
linked to digital marketing and suggest optimization / course corrections
Own entire Digital Media spend of the brand and generate relevant ROI in
terms of purchase via these campaigns
Running weekly/ monthly & quarterly campaigns across platforms for
consumers and HCPs with CTA & Relevant KPIs.- Tracking them on
weekly basis
Company Website
Maintain the corporate website, applications including front end,
middleware & back-end. Implement the requirement and provide technical
advisory & solutions.
Ideate, Visualize and execute backend front end for corporate website,
Troubleshooting website and content issues as and when required and
the ability to diagnose and fix the same
Responsible for creating website content, campaign on periodic basis in
collaboration with agency
Owning SLAs
Working with Amazon Flipkart vendors to drive brand specific SLAs
based on reviews, returns, cancellation & consumer experience
Working with Media team to bring down the cost of per click, conversions
and other variables
Working with social media agencies to ensure response time to queries,
comments and consumer feedback is within the agreed SLA
QUALIFICATIONS AND EXPERIENCE REQUIRED
MBA/PGDM in Marketing
Proven experience in digital marketing (Minimum 6 Years in Handling Digital marketing for
brands)
Expertise in content development, social media initiatives, SEO/SEM , driving content on
natives , ORM Direct and through social listening
Should have handled/exposed to various analytical/tech tools e.g. Google AdWords, FB
insights, sprinkler
Proven experience in building brands online ( conversions, reach etc)
Strategic mindset for devising annual digital plans in liaison with brand teams
Proficient in marketing research and statistical analysis
Self motivated and customer focused
Ability to develop marketing budgets, analyse ROI and spends
Education: MBA/ PGDMr r r r r r r Any Graduate
Industry: Consulting Services

Skills Required