Job Description

Poonawalla Fincorp : Associate Vice President : Performance Marketing

Key Responsibilities:
Strategy Development:

- Develop and execute overall online performance marketing strategies aligned with business objectives.

- Identify target audiences and market segments for effective campaign planning.

- Conduct market research, competitor analysis, and stay updated with industry trends.

Team Leadership and Management:

- Lead a team of online marketing professionals, providing guidance, mentorship, and performance management.

- Collaborate with internal stakeholders, such as creative teams, content writers, and data analysts, to ensure smooth campaign execution.

- Foster a culture of continuous learning, innovation, and collaboration within the team.

Campaign Planning and Execution:

- Plan and execute online marketing campaigns across various channels, such as search engine marketing (SEM), display advertising, social media advertising, email marketing, and affiliate marketing.

- Utilize data-driven insights and analytics to optimize campaigns, improve performance, and maximize ROI.

- Monitor key performance indicators (KPIs) and regularly report campaign results to management.

Conversion Optimization:

- Implement conversion rate optimization (CRO) strategies to improve website and landing page performance.

- Conduct A/B testing, analyze user behavior, and make data-driven decisions to enhance user experience and increase conversion rates.

- Collaborate with web development and UX/UI teams to implement improvements based on CRO findings.

Budgeting and Financial Management:

- Develop and manage marketing budgets, ensuring optimal allocation of resources and adherence to financial targets.

- Monitor campaign costs, track ROI, and adjust strategies as needed to improve cost-effectiveness.

- Performance Analytics and Reporting:

- Utilize marketing analytics tools and platforms to track, measure, and analyze campaign performance.

- Prepare regular performance reports and presentations for management, highlighting key insights, trends, and recommendations.

Industry Knowledge and Innovation:

- Stay updated with industry best practices, emerging trends, and new technologies in online marketing and performance measurement.

- Identify opportunities for innovation and experimentation to drive continuous improvement in marketing strategies and tactics.

Qualifications and Skills:

- Bachelor\'s degree in marketing, business, or a related field. A master\'s degree is a plus.

- Minimum of 11-12 years of experience in online marketing, performance marketing, or digital advertising.

- Proven track record of successfully planning and executing online marketing campaigns with measurable results.

- In-depth knowledge of various digital marketing channels, including SEM, display advertising, social media advertising, email marketing, mobile marketing, programmatic, and affiliate marketing.

- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

- Proficiency in using marketing analytics tools, such as Google Analytics, Adobe Analytics, or similar platforms.

- Experience with conversion rate optimization (CRO) strategies and tools.

- Excellent leadership and team management skills, with the ability to motivate and develop a high-performing team.

- Strong communication and presentation skills, with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders.

- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

- Up-to-date knowledge of industry trends, best practices, and emerging technologies in online marketing.

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