Job Description

Social Media Specialist skills and qualifications:

• 1 to 2 years of experience as a social media specialist or similar position
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
• Ability to use social media for impressions and brand awareness
• Excellent knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook
• Understanding of social media KPIs, web traffic metrics and SEO
• Experience doing buyer persona and audience research

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company\xe2\x80\x99s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Optimize the Social Media Pages and convert the sales into leads

Job Type: Full-time Salary: 98,000.00 - 915,000.00 per month Schedule:

• Monday to Friday
• Night shift
• US shift
• Weekend availability

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Experience:

• total work: 1 year (Preferred)
• Social media marketing: 1 year (Required)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person