Social Media Account Manager duties and responsibilities
Develop, implement and manage our social media strategy
Define most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Use social media marketing tools
Work with copywriters and designers to ensure content is informative and appealing
Maintaining a visible online brand presence and adhering to the client's marketing goals.
Manage and plan the content calendar.
Responsible for collaborating with a team of graphic designers to bring concepts, presentations, and prototypes to life. Collaborate on the ideation and development of innovative marketing campaigns.
Working together with the design team, researching and providing inputs to get the creatives done.
Selecting appropriate images or videos to complement the text.
Publishing engaging posts for various social media platforms.
Promoting products and services by corresponding with customers on social media networks.
Increasing brand awareness and readership by using relevant advertising techniques.
Tracking and reporting on social media responses by analyzing traffic to the site.
Improving and adjusting copy based on reactions by readers on social media.
Attracting and increasing traffic to the handle by adding links to your content.
Communicate with industry professionals and influencers via social media to create a strong network
Present to Senior Management
Social Media Account Manager requirements and qualifications
Minimum 1 year of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills