Roles and Responsibilities
• Developing creative and engaging content that is consistent with the client’s brand image and addresses business needs.
• Handling brands allocated and ensuring all client requirements are met.
• Ensuring the client is complaint free
• Ideating content bucket for client’s social media pages
• Coordinating with Internal Team to ensure timely deliverable of posts and creative.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media
• Proofreading and editing content before posting.
• Analysing content marketing data to identify trends and anticipate consumer needs.
• Researching content to ensure that content is relevant and appealing
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Creating, adjusting, and managing the content calendar for our clients.
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research.
• Keeping up to date with content trends, client preferences, and advancements in technology
Requirements:
• Bachelor's degree is a must
• A minimum of 1.5 years of experience in content strategy and content creation and client servicing.
• Must have been a POC for brands and clients.
• Proven experience in various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices.
• Strong content presentation skills.
• Outstanding organizational and time management skills.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and the latest trends and advancements in technology.
• The candidate should also be detail-oriented and committed to meeting tight deadlines.
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