Job Description

Company Description

YouGov is an international research data and analytics group.

We help the world's most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers' complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That's why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That's why we're different.

Rather than commissioned research that's already out-of-date by the time it reaches someone's inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.



Experienced market research professional who can utilize their research and account management skills to work directly with end clients while managing a team of both senior and junior researchers at YouGov. You will typically serve as a point person as you oversee multiple connected and custom projects for clients across industries. You will play a critical role in ensuring success with clients in ways that grow and extend YouGov's business in India.

What will I be doing day to day?

• Work as part of a team to oversee and manage all aspects of connected and custom projects, from proposal/bid phase, to survey/screener development, field management, data processing, analysis, report writing, and presenting
• Work closely with clients, senior executives, additional team members, and internal departments / functions to manage project and overall client book of business outcomes
• Act as a responsive and trusted advisor/consultant to clients in the context of research projects, and generate strong client relationships and delivery skills that lead to repeat business from current clients or extensions of them, ideally leading to projects and relationships to primarily call "your own"
• Design and write connected and custom research reports with actionable insights and recommendations and present findings to our clients
• Take accountability for supervision and training your team

Qualifications

What do I need to bring with me?

• Extensive experience (minimum 8+ years) conducting custom, primary market research projects, with majority of that experience on the supplier/vendor side
• Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts including new product development, concept testing, segmentation, pricing, branding, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, brand health drivers, continual tracking initiatives, etc.
• Knowledge of and history with stats, including the application of more advanced approaches and methods such as segmentation techniques, driver modeling techniques, discrete choice / conjoint / choice-based techniques, MaxDiff, CHAID / tree diagrams, etc. (requires ability to understand application and business interpretation, not necessarily ability to crunch or model the numbers, which is typically handled by marketing science-focused staff)
• Proven ability to independently develop/write complex, multi-audience and multi-topic quantitative surveys, to fully address and operationalize client business questions, needs, objectives, and hypotheses
• Proven ability to independently write complex, slides-based (PPT, Google Slides) research reports focused on business question insights and implications, narrative-driven synthesis, and story-telling through data visualizations, graphics, infographics, and insights-driven headlines
• Proven ability to manage and supervise other junior researchers, operations functions, and marketing sciences staff on projects, including assistance in training and supervision
• Proven ability to drive repeat business, in the context of client satisfaction and relationship growth/development
• Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, SPSS
• Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills

Additional Information

What's in it for me?

YouGov has an international presence in 22 countries with inherent complexity

You will be a key contributor to one of the fastest growing market research companies today. At the same time, you'll never get bored working on interesting projects and shaping the brands and the society of the future.

An opportunity to help the company achieve its exciting regional growth plans.

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