Job Description

At EY, you\xe2\x80\x99ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we\xe2\x80\x99re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
CAMPAIGN SPECIALIST - SUBS & DUES/CGMA & EP
Roles and Responsibilities

• Drive lead generation and customer acquisition marketing campaigns, loyalty and member engagement programs effectively to communicate with prospects and customers.
• Understanding of various digital and online advertising platforms and formats such as organic, Social, Display, Search, and Email.
• Setup and execute social and email campaigns on the marketing automation platform (using SFMC (Salesforce Marketing Cloud) including creation of customer journeys, choosing the right templates, fixing the content, audience segmentation, create various email lists and QA processes.
• Work with the creative and tech team on creation on graphics and implementation of email templates and journeys for new campaigns.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form, template and are mobile friendly.
• Build and test email templates and social media content.
• Know the Warm-up strategy and other Set-up requirements for email marketing.
• Manage opt-out requests subscriber profile updates.
• Ensure best practices are included in all campaigns.
• Drawing up email campaign and social media campaign reporting to benchmark and measure success.
• Collect data from marketing campaigns and tailor strategies for new campaigns for maximum effectiveness.

Desired Qualification

• 5-6 years of experience in running email campaigns on a large scale for US and UK markets.
• Should have good knowledge of SFMC platform or similar platform is must.
• Must be number driven and ensures best open, click, bounce, spam rates through experiments and data analysis.
• Must pay attention to A/B testing details; and their results and should be able to prioritize and execute tasks simultaneously.
• Strong analytical mindset and hands on execution skills.
• An ability to work under tight deadlines.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.