Reliance Retail Manager Brand Marketing Iim/isb/mdi/fms

Year    Mumbai, Maharashtra, India

Job Description


About The Role:

As a Brand Marketing Manager you will play a pivotal role in implementing the strategic decisions for the ATL marketing activities assigned. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail\'s longer-term vision/ goals.

Specifically, You Will Be Responsible To:

- Responsible for the Brand strategy for SMART Format as preferred grocery destination in the mind of the consumer.

- Lead and Develop awareness, interest levels, Brand TVC, PR, 360-degree brand communication effort.

- Responsible for Marcomm function for SMART Stores.

- Creating & executing Brand & Marcomm Strategy & campaigns.

- Creating & executing Marcomm strategy for various sales events.

- Managing agencies for delivering the results on time.

- Managing AOR.

- Media Planning and Management.

- Managing budgets / Spends for Ad campaigns (Print, TVC etc).

What You\'ll Need:

- Master\'s degree in Marketing from Premier B-School (Mandatory).

- 8+ Yrs of experience in Brand Marketing role.

- Proven experience in designing and implementing Brand Marketing strategy.

- Strong hold in Media communication and managing agencies.

- Creative and innovative thinker.

- Ability to analyse reports and survey results.

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Job Detail

  • Job Id
    JD3158205
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year