About The Role:
As a Brand Marketing Manager you will play a pivotal role in implementing the strategic decisions for the ATL marketing activities assigned. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail\'s longer-term vision/ goals.
Specifically, You Will Be Responsible To:
- Responsible for the Brand strategy for SMART Format as preferred grocery destination in the mind of the consumer.
- Lead and Develop awareness, interest levels, Brand TVC, PR, 360-degree brand communication effort.
- Responsible for Marcomm function for SMART Stores.
- Creating & executing Brand & Marcomm Strategy & campaigns.
- Creating & executing Marcomm strategy for various sales events.
- Managing agencies for delivering the results on time.
- Managing AOR.
- Media Planning and Management.
- Managing budgets / Spends for Ad campaigns (Print, TVC etc).
What You\'ll Need:
- Master\'s degree in Marketing from Premier B-School (Mandatory).
- 8+ Yrs of experience in Brand Marketing role.
- Proven experience in designing and implementing Brand Marketing strategy.
- Strong hold in Media communication and managing agencies.
- Creative and innovative thinker.
- Ability to analyse reports and survey results.
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