Job Description

Position Title: Associate Manager, Brand Marketing Location: Mumbai, India Reports to: General Manager Job Summary The Associate Marketing Manager will be responsible for development of a marketing strategy which supports business objectives. In addition, he/she would develop specific marketing plans and implementation of these plans. The Ass.Manager would oversee and be responsible for all areas of marketing including strategy, development and implementation of plans, overall brand messaging and all client acquisition initiatives. Other areas of responsible oversight include PR, marketing/client research and in office merchandising. Job Duties Develop overall marketing plan and budget, across all marketing channels. Assess marketing ROI for major marketing activities against growth targets for returns, revenue, and profit. Track and report on results against targets and budgets. Develop marketing programs that improve client acquisition and retention of the core business (retail tax preparation). Ensure effective execution of marketing programs at the grassroots level. Develop marketing plans to successfully reach new segments that represent a business growth opportunity. Work with other support functions as applicable (HR, Finance, etc.) to develop and execute their marketing plan, focused on grass roots client targeting, PR, and relationship building. Assist in the selection, monitoring and evaluation of outside advertising, marketing and public relations agencies. Serve as liason between agencies and ensuring that all creative and public relations efforts support marketing plan and communications strategy. Responsible for key client contact, relationship building and retention efforts, including development, production, delivery, and analysis of individual programs e.g. prior client letters, email, SMS, calling Assist in developing the annual market research plan, working with research partners (internal and external) as needed. Conduct special projects, as assigned. Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Prepare and manage monthly, quarterly and annual budgets for the Marketing department Set, monitor and report on team goals Design branding, positioning and pricing strategies Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Analyze consumer behavior and determine customer needs Define the Product Strategy & Road Map Identify opportunities to reach new market segments and expand market share Monitor competition (acquisitions, pricing changes and new products and features) Coordinate sales and marketing efforts to boost brand awareness. _ Job Requirements Master\'s degree in Marketing, Business, related field or the equivalent combination of education and work experience. 6 years + of marketing management experience, including developing marketing campaigns and executing local/field marketing Broad-based consumer marketing experience, including specific knowledge of advertising, media, database, direct response, promotion, merchandising, and research. Strategic planning, organizational and prioritization skills. Demonstrated ability to manage multiple projects simultaneously, while still meeting deadlines. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

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