Job Description

Manager- Brand Marketing - To provide the desired support to the Marketing Head in achieving Marketing Goals & Business Objectives.- Conceptualize & implement the marketing strategy for brand & all it's projects to achieve corporate objectives.- Develop a detailed Campaign Plan with list of key initiatives to be undertaken for rollout of the plan viz. budgeting, schedule management, execution plan and conduct post campaign analysis.- Design the brief for marketing initiatives and project launches including campaign objectives and value proposition.- Work closely with partner agencies on a continuous basis to ensure that ideation and execution is as per the brief and deadlines including marketing collaterals- Review effectiveness of marketing initiatives vs targeted outcomes along with Sales team and fine tune campaign implementation accordingly.- Managing overall sales and marketing activities that include market research, sales presentations, optimize marketing expenses, analysis of sales and marketing trend, and advertising and marketing promotional events.- Monitor the competitive landscape regularly and basis insights generated, make required recommendations with respect to design, pricing, customer experience, etc.- Co-ordination with the pre-sales department to drive marketing strategies.Desired skills :- Comprehensive knowledge of marketing, communication and brand development- Proficiency in digital marketing- Excellent written and verbal communication skills- Creative and out of the box thinking- Proactive and should take initiative- Attention to detail and quality orientation- Good planning, organizational and decision-making skills (ref:updazz.com)