Job Description

Description :

Position Summary:

The Regional Marketing Manager will work in partnership with HQ and the Marketing Director to develop, manage, and execute the strategic direction of the brand in assigned territory. They will ensure structured alignment to the brand's global marketing standards, objectives, strategies, and philosophies. The Regional Marketing Manager will be responsible for creating, planning, managing, and executing all marketing events and programs that are articulated in the local annual Marketing plan within clearly specified budgets. The Regional Marketing Manager will integrate key brand platforms - Music, Action Sports, Gaming & Monster Girls into key sales initiatives to leverage and build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage platforms.

Essential Job Functions:

Bring Monster Energy image to life by implementing Image Building strategies through (1) Consumer and Trade Promotions (2) Event Execution (3) Digital leverage programs (4) Social Media Strategy (Facebook, Twitter, Instagram, etc). (5) Branding (6) Event Sampling (7) Budget Control, (8) Activating Monster Energy Properties among relevant audiences (9) Relationship development. All elements should be defined in a clear Annual Marketing plan with defined budgets.

• Consumer and Trade Promotions Work with Distributors and HQ to develop cost-effective promotional platforms that drive trade-wide executional scale, product trial, brand awareness, and sales volumes.
• Event/Sponsorship execution Negotiate and execute events and sponsorships at all levels based on relevance to key marketing platforms and marketing budget versus clear ROI analysis.
• PR/Digital Leverage Programs Drive PR and Digital Leverage Platforms to ensure all Event/Athlete spend are maximized through to touching our core target consumers to recruit new drinkers and maintain brand adorers.
• Social Media Grow social media Fans in Facebook, Instagram & Twitter through different activities or promotions in consultation with our global digital experts.
• Branding Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing according to Monster Branding Guidelines.
• Event Sampling Manage Sampling Program including direct management of MAT team leaders in relevant territories. Carry out large-scale, event-based product sampling operations.
• Budget Control Accountability and tight control of Marketing budget based on annual plan set in conjunction with Marketing Director and HQ Marketing.
• Activate Monster Energy Events & Properties-Activate & leverage global, national & regional events & properties that fit within established local market business plan-Leverage local media merchandising opportunities
• Relationship development Entrench yourself & Monster Energy in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image-building scenes in sport & culture. With a local network of opinion leaders, develop new ideas that bring the brand to life through local image-building scenes. Develop close and collaborative internal relationships with key Stakeholders locally and at HQ. Ensure relationships remain professional to ensure rational decision-making based on clear ROI.

The ideal candidate will be a self-starter and possess the ability to maintain confidentiality and will have some marketing experience.

Position Requirements:

• Relevant Work Experience: 5+ Years in Marketing.
• Education Level: Some College Coursework Completed, Bachelor's Degree Desired.
• Strong knowledge of Athletes and Social Media.
• Regular weekend work is required to execute key events.
• Utilize Microsoft PowerPoint and Excel at high competency level, MS Word, and Outlook.
• Good writing skills.
• General knowledge of marketing desired and or education in a related field.
• Position requires independent judgment and initiative, strong attention to detail, and the ability to anticipate needs and can accomplish tasks without direction.
• Will take direction without question and ability to work in a team-oriented environment.
• Must have a clean driving record.
• Ability to work long hours and consecutive days.
• Maintain a Monster brand-oriented image.
• Multi-cultural, with an understanding of the Monster positioning and lifestyle.