Job Description

Job title: Regional Marketing Manager Department: Marketing Purpose

• Create on-ground awareness for the brand and help generate leads within the respective regions.

• Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners
• Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
• Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
• Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake
• Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head of Marketing and Regional Sales teams

• Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
• Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
• Identify local partners / affiliates and methods for lead generation
• Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams
• Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
• Build and effectively manage relationships with local media partners
• Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.
• Create and plan events with the HO team and the channel partners to increase brand visibility

• Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
• Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Director -Marketing

• Graduate / Post graduate in marketing, hospitality management or related fields.

• Minimum 4 to 6 years of experience in Events Organization and Execution.
  
  

• Experience of working in a matrix structure
• Strong ownership and customer focus, bias for action, creativity, analytical, detail oriented and able to drive projects through to completion.
• Proven experience as BTL, Activations and events
• End-to-end program management experience
• Strong analytical and quantitative skills
• Online and Digital experience will be an added advantage