Job Description

Job title: Regional Marketing Manager Department: Marketing Purpose

• Create on-ground awareness for the brand and help generate leads within the respective regions.

Duties & Responsibilities 1. Business Planning :

• Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners
• Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
• Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
• Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake
• Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head of Marketing and Regional Sales teams

2. Marketing Operations :

• Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
• Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
• Identify local partners / affiliates and methods for lead generation
• Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams
• Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
• Build and effectively manage relationships with local media partners
• Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.
• Create and plan events with the HO team and the channel partners to increase brand visibility

3. Operational Excellence :

• Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
• Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Director -Marketing

Qualification

• Graduate / Post graduate in marketing, hospitality management or related fields.

Experience

• Minimum 4 to 6 years of experience in Events Organization and Execution.
  
  

Skills & Abilities

• Experience of working in a matrix structure
• Strong ownership and customer focus, bias for action, creativity, analytical, detail oriented and able to drive projects through to completion.
• Proven experience as BTL, Activations and events
• End-to-end program management experience
• Strong analytical and quantitative skills
• Online and Digital experience will be an added advantage

In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS) to meet the growing demand for management education. In 2003, NMIMS was declared a deemed to be university under Section 3 of the UGC Act 1956. The Vision of the University is to be a globally admired University by 2030. The Mission of NMIMS is to emerge as a Centre of Excellence, best in class in India and Asia and yearning to be the best in the world by 2030. With the legacy of 40 years, NMIMS has grown to being not only one of the top-10 B-schools in India but also emerged as a multi-disciplinary, multi-campus University at Mumbai, Navi Mumbai, Indore, Shirpur, Dhule, Bengaluru, Hyderabad and Chandigarh and seventeen constituent schools that include Management, Family Business, Engineering, Pharmacy, Architecture, Commerce, Economics, Law, Science, Liberal Arts, Design, Performing Arts, Mathematical Science, Agricultural Science, Hospitality Management, Branding & Advertising and Distance Learning. In addition, we have nine Centres of Excellence as well at the University. The consistent academic quality, research focus, faculty from top national and global institutes and strong industry linkages at NMIMS have placed it amongst the nation\'s prime centres of educational excellence and research today. More than 17000 students and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers are part of India\'s most sought after academic community.