Key Account Management
- Establish productive, win-win relationships with category, supply chain, commercial teams of regional and national chains across retail Delhi & NCR
- Develop monthly, quarterly, yearly business plans and activation calendar with chains at regional level in collaboration with HO Format Managers
- Explore opportunities/ additional events for collaboration with key accounts.Review business performance monthly and ensure hygiene on fill rates and commercials.
- Analyse internal and external data sets to make robust growth plans.
- Identify trends from the data, quantify \'sources of growth\', correlate business growth with market intelligence and make SMART plans
- Utilize trade marketing inputs effectively for highest sales returns
Flawless Execution
- Order fulfilment, delivering healthy fill rates to customers, ensuring listed assortment presence in stores.
- Ensure on-ground execution of monthly promotion calendar, hired assets in store.
- Manage stock level planning, and sales forecast for the area at a monthly level
- Develop understanding and successfully roll out pilots and projects to improve key systems and processes associated with distribution
- Drive process initiatives to take in-store execution to the next level
Build and lead a strong and capable team
- Coach and inspire front line sales team to execute market plans, implement growth agenda, achieve stretch goals and drive best-in-class in-store execution
- Optimize promoter allocation to drive higher efficiency and ROI
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