Job Description

JOB DESCRIPTION Qualifications: 4-5 years of good hands on knowledge of Pardot for building, setting up and executing various types of campaigns, forms, form handlers, automation rules, segmentation lists, etc Excellent knowledge of HTML, CSS Should understand the data flow between Sales cloud and Pardot Good knowledge on Handlebars Merge Language (HML) and able to create dynamic content Should have created and deployed lead scoring model Landing page creation / lead capturing 3-4 years of responsive HTML coding experience email + landing pages Knowledge of building SMS / Push /In app messages would be preferred 1-2 years of experience using HML, AMP scripting or any other scripting language Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have good presentation skills and should be able to clearly communicate ideas, thoughts, and challenges. Roles & Responsibilities include: Understand the business use-cases and provide the necessary technical solution Perform automated roles for data transition from sales cloud to Pardot Implement data dedupe practices Act as campaign developer for campaign operations projects Will also need to know dynamic content Email/Push/SMS builds. Develop, Setup, QA and Schedule various types of campaigns in Pardot Custom coding (when required) Usage of responsive builds for emails and landing pages Field mapping, custom field creation Setting up lead scoring process, rules and maintaining Dynamic list creation Tracking from various data sources for automation/scoring Lead Qualification and remapping Campaign performance tracking and reporting Building Smart Form and Landing pages to capture and support audience segmentation Domain specific Skills: Campaign Operations and Marketing Automation Lead journey and lead life cycle Advance HTML/CSS knowledge Eye for detail to assist in audits ABOUT THE TEAM eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world\'s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India\'s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 9,500-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand. eClerx Digital is the trusted partner of choice to the world\'s largest global brands for creative production, eCommerce/web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow the Sun delivery model, our team of 3,000+ full-time digital delivery employees - at our five productions hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket - applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital\'s innovative delivery model drives the \'metrics that matter\' for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

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