Job Description

JOB DESCRIPTION SFMC Senior Developer: An ideal candidate for this role would be one with hands on technical experience on Salesforce Marketing Cloud platform. Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Key KPIs: Ensure operational hygiene across all systems Successful short-term and medium-term feature deliveries with minimal critical bugs. Scaling up share of mobile channel as a proportion of total revenue with personalized push notifications, in app messages etc Desired Skills and Experience: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech ABOUT THE TEAM eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world\'s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India\'s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 9,500-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand. eClerx Digital is the trusted partner of choice to the world\'s largest global brands for creative production, eCommerce/web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow the Sun delivery model, our team of 3,000+ full-time digital delivery employees - at our five productions hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket - applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital\'s innovative delivery model drives the \'metrics that matter\' for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

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