Job Description

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POSITION: Marketing Manager for Data and Analytics, Applications iDEAS

ROLE TYPE: Fulltime, India \xe2\x80\x94based

Position Description:

Wipro\xe2\x80\x99s Apps & Data service line helps business leaders transform their organizations to become cloud led, data-driven enterprises. Partnering together to help them access and use data in new ways to drive business growth and inform real-time decisions \xe2\x80\x94 aligning a data strategy with business strategy. We are looking for a marketing manager to support our Data and Analytics practice in our Applications & Data service line. It\xe2\x80\x99s an opportunity to drive impact for the service line by leveraging your marketing experience and continually learning about the most progressive technologies that are shaping the digital era \xe2\x80\x94 AI/ML, RPA and more.

The marketing manager will be responsible for managing the AI practice in conjunction with the Sr. Marketing Manager. This will include collaborating with key stakeholders to drive strategic marketing campaigns, with a strong understanding of marketing strategy and execution, including the interplay of digital and offline channels to drive engagement, and enabling technologies. Create messaging specific to audience, channel and/or based on marketing activity that resonates with key audiences and drive fully integrated campaigns utilizing all marketing channels. Work across Wipro teams including corporate brand, PR and AR.
Roles & Responsibilities:

This position is specifically responsible for the following: * Establish Wipro as a leader in Data and Analytics, specifically AI, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more

• Design, develop, and execute an integrated marketing plan aligned to business goals
• Work with the business to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs
• Identify, develop and execute events, both virtual and in-person, aligned to the marketing plan
• Oversee participation in analyst and advisor reports, working with Wipro\xe2\x80\x99s analyst relations team as well as the business
• Work collaboratively as a team player with marketing and business colleagues

Qualifications:

Requirements: The successful candidate possesses the following:

• 12+ years of integrated marketing experience, with a focus on marketing and communications strategy and planning
• 5+ years experience in technology including AI, data and analytics
• Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results
• Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
• Solid knowledge of content creation, partner marketing, and how to leverage, social, digital, comms, AR and PR within omni-channel campaign development

This role is offshore and reports to the Marketing Head for Apps & Data service line, under iDEAS GBL.

Wipro