Manager Branding, Marketing & Communication

Year    Gurugram, Haryana, India

Job Description

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summary

  • gurgaon, haryana
  • a client of randstad india
  • permanent


  • reference number JPC - 95230


job details

Position: Manager - Brand, Marketing, and Communications
Location: Gurgaon
Responsibilities:
1. Brand Enhancement:
\xef\x82\xb7 Develop and implement comprehensive brand strategies to enhance brand
visibility and promote awareness of our service offerings.
\xef\x82\xb7 Collaborate with cross-functional teams to ensure brand consistency across all ...
channels.
\xef\x82\xb7 Monitor market trends and competitor activities to identify opportunities for brand
differentiation.2. Marketing Campaign Management:
\xef\x82\xb7 Lead the planning, execution, and analysis of marketing campaigns to drive
brand awareness and stakeholder engagement.
\xef\x82\xb7 Develop and manage marketing budgets, ensuring cost-effectiveness and
optimal return on investment.
\xef\x82\xb7 Utilize data and analytics to measure and report on the success of marketing
initiatives.3. Event and Seminar Sponsorship Management:
\xef\x82\xb7 Oversee the planning and execution of branding and marketing activities in
seminars and events, focusing on strategic partnerships with prestigious
institutes such as ICAI (Institute of Chartered Accountants of India), IIA (Institute
of Internal Auditors), and similar organizations.
\xef\x82\xb7 Manage the branding and marketing efforts in seminars and events.
\xef\x82\xb7 Develop and maintain strong relationships with event organizers and key
stakeholders to maximize brand exposure and engagement opportunities.
\xef\x82\xb7 Evaluate the effectiveness of sponsorship initiatives through post-event analysis
and feedback, adjusting strategies for continuous improvement.4. Collateral Development and Management:
\xef\x82\xb7 Lead the creation and management of marketing collateral, including brochures,
presentations, and other materials.
\xef\x82\xb7 Ensure the consistency of branding elements and messaging across all collateral
to enhance the overall brand image.
\xef\x82\xb7 Collaborate with design and content teams to produce visually appealing and
impactful materials that effectively communicate key messages to target
audiences.
5. Internal Branding:\xef\x82\xb7 Spearhead internal branding initiatives to create a compelling and resonant
brand identity within the organization.
\xef\x82\xb7 Develop and implement strategies to ensure consistent messaging and
alignment with company values, leaving a lasting impact on employees.
\xef\x82\xb7 Foster a sense of pride and engagement by effectively communicating the
company\'s mission, vision, and values through various internal channels.6. Communication and Public Relations:
\xef\x82\xb7 Oversee the development of compelling and cohesive messaging for internal and
external communication.
\xef\x82\xb7 Build and maintain relationships with key stakeholders.
\xef\x82\xb7 Manage crisis communication strategies and handle media inquiries
/communication effectively.
7. Cross-Functional Collaboration:
\xef\x82\xb7 Foster a collaborative and innovative work environment, encouraging continuous
learning and professional growth.
\xef\x82\xb7 Set clear goals and expectations, ensuring the team\'s alignment with
organizational objectives.
\xef\x82\xb7 Collaborate with the business development team and service lines to ensure
integrated and aligned marketing and communication strategies.
\xef\x82\xb7 Act as a liaison between the marketing team and senior management, providing
regular updates and insights.
8. Collaboration with External Partners:
\xef\x82\xb7 Collaboratively work with external vendors, including PR agencies and design
teams, to ensure seamless execution of marketing and communication
strategies.
\xef\x82\xb7 Manage relationships, provide clear directives, and ensure deliverables align with
the overall brand vision and objectives.
\xef\x82\xb7 Foster a collaborative and productive partnership to enhance the quality and
effectiveness of external services.Qualifications:
\xef\x82\xb7 Bachelor\xe2\x80\x99s degree in Marketing, Communications, Business, or a related field; Master\'s
degree preferred.
\xef\x82\xb7 7+ years of experience in a mid-management level branding, marketing or
communications role.
\xef\x82\xb7 Proven success in developing and implementing effective brand strategies and
marketing campaigns.
\xef\x82\xb7 Strong leadership and team management skills.
\xef\x82\xb7 Excellent written and verbal communication skills.
\xef\x82\xb7 Ability to think strategically and make data-driven decisions. show more

Position: Manager - Brand, Marketing, and Communications
Location: Gurgaon
Responsibilities:
1. Brand Enhancement:
\xef\x82\xb7 Develop and implement comprehensive brand strategies to enhance brand
visibility and promote awareness of our service offerings.
\xef\x82\xb7 Collaborate with cross-functional teams to ensure brand consistency across all
channels.
\xef\x82\xb7 Monitor market trends and competitor activities to identify opportunities for brand
differentiation.2. Marketing Campaign Management:
\xef\x82\xb7 Lead the planning, execution, and analysis of marketing campaigns to drive
brand awareness and stakeholder engagement.
\xef\x82\xb7 Develop and manage marketing budgets, ensuring cost-effectiveness and
optimal return on investment.
\xef\x82\xb7 Utilize data and analytics to measure and report on the success of marketing
initiatives.3. Event and Seminar Sponsorship Management:
\xef\x82\xb7 Oversee the planning and execution of branding and marketing activities in
seminars and events, focusing on strategic partnerships with prestigious
institutes such as ICAI (Institute of Chartered Accountants of India), IIA (Institute
of Internal Auditors), and similar organizations. ...
\xef\x82\xb7 Manage the branding and marketing efforts in seminars and events.
\xef\x82\xb7 Develop and maintain strong relationships with event organizers and key
stakeholders to maximize brand exposure and engagement opportunities.
\xef\x82\xb7 Evaluate the effectiveness of sponsorship initiatives through post-event analysis
and feedback, adjusting strategies for continuous improvement.4. Collateral Development and Management:
\xef\x82\xb7 Lead the creation and management of marketing collateral, including brochures,
presentations, and other materials.
\xef\x82\xb7 Ensure the consistency of branding elements and messaging across all collateral
to enhance the overall brand image.
\xef\x82\xb7 Collaborate with design and content teams to produce visually appealing and
impactful materials that effectively communicate key messages to target
audiences.
5. Internal Branding:\xef\x82\xb7 Spearhead internal branding initiatives to create a compelling and resonant
brand identity within the organization.
\xef\x82\xb7 Develop and implement strategies to ensure consistent messaging and
alignment with company values, leaving a lasting impact on employees.
\xef\x82\xb7 Foster a sense of pride and engagement by effectively communicating the
company\'s mission, vision, and values through various internal channels.6. Communication and Public Relations:
\xef\x82\xb7 Oversee the development of compelling and cohesive messaging for internal and
external communication.
\xef\x82\xb7 Build and maintain relationships with key stakeholders.
\xef\x82\xb7 Manage crisis communication strategies and handle media inquiries
/communication effectively.
7. Cross-Functional Collaboration:
\xef\x82\xb7 Foster a collaborative and innovative work environment, encouraging continuous
learning and professional growth.
\xef\x82\xb7 Set clear goals and expectations, ensuring the team\'s alignment with
organizational objectives.
\xef\x82\xb7 Collaborate with the business development team and service lines to ensure
integrated and aligned marketing and communication strategies.
\xef\x82\xb7 Act as a liaison between the marketing team and senior management, providing
regular updates and insights.
8. Collaboration with External Partners:
\xef\x82\xb7 Collaboratively work with external vendors, including PR agencies and design
teams, to ensure seamless execution of marketing and communication
strategies.
\xef\x82\xb7 Manage relationships, provide clear directives, and ensure deliverables align with
the overall brand vision and objectives.
\xef\x82\xb7 Foster a collaborative and productive partnership to enhance the quality and
effectiveness of external services.Qualifications:
\xef\x82\xb7 Bachelor\xe2\x80\x99s degree in Marketing, Communications, Business, or a related field; Master\'s
degree preferred.
\xef\x82\xb7 7+ years of experience in a mid-management level branding, marketing or
communications role.
\xef\x82\xb7 Proven success in developing and implementing effective brand strategies and
marketing campaigns.
\xef\x82\xb7 Strong leadership and team management skills.
\xef\x82\xb7 Excellent written and verbal communication skills.
\xef\x82\xb7 Ability to think strategically and make data-driven decisions. show more

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Job Detail

  • Job Id
    JD3264333
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurugram, Haryana, India
  • Education
    Not mentioned
  • Experience
    Year