AGM/Senior Manager - Branding & Marketing - Birla Fertility & IVF
About Birla Fertility & IVF:
Birla Fertility and IVF is the fastest growing IVF chain in India. We are the newest venture of the USD 3 Bn CK Birla Group. Our vision is to build a global organization and make infertility treatment accessible and affordable to the middle India and globally. We want to be known as a clinically reliable & trustworthy brand globally.
Designation: Assistant General Manager / Senior Manager - Marketing
Pre-requisites for consideration of candidature:
- MBA / PG Diploma in Marketing from Tier 1/2 colleges
- 5-8 years of experience in related field. Experience in mass market retail or national
- FMCG brands is preferred
- Deep knowledge of market research, marketing, center wise GTM planning, media and PR
Key Job Responsibilities:
- Brand Strategy and Management
- Identify new and emerging marketing channels and create awareness of the brand and the services offered.
- Plan, execute, and deliver strategies to maximize reach.
- Build the overall 360 degree marketing strategy for the brand across channels.
- Manage internal and external teams and stakeholders to achieve results.
- Market Research and Consumer Insights
- Track competition brands and bring out consumer insights
- Partner with teams and agencies to plan market research activities and post-campaign evaluation studies
- Drive analytics from the research to determine the future outlook for the brand
- Stay up to date with the current trends in the market and innovate accordingly
- Campaign Planning and Marketing Innovation
- Contribute to the development of all campaigns throughout the year and closely observe changes in consumer behavior and the market environment.
- Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation.
- Drive all new product development activities for the brand.
- Operations and Reporting
- Develop detailed plans and budgets and market developments for the brand
- Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand
- Create reports for weekly/monthly reviews, highlight issues and red flags if any.
Functional Knowledge, Skills and Experience:
- Strong creative vision with an understanding of business objectives
- Highly skilled with leading team of creative talent
- Excellent verbal, written communication and copywriting skills
- Knowledge of how to develop brand identities through multi channel marketing.
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