Job Description

AGM/Senior Manager - Branding & Marketing - Birla Fertility & IVF

About Birla Fertility & IVF:

Birla Fertility and IVF is the fastest growing IVF chain in India. We are the newest venture of the USD 3 Bn CK Birla Group. Our vision is to build a global organization and make infertility treatment accessible and affordable to the middle India and globally. We want to be known as a clinically reliable & trustworthy brand globally.

Designation: Assistant General Manager / Senior Manager - Marketing

Pre-requisites for consideration of candidature:

- MBA / PG Diploma in Marketing from Tier 1/2 colleges

- 5-8 years of experience in related field. Experience in mass market retail or national

- FMCG brands is preferred

- Deep knowledge of market research, marketing, center wise GTM planning, media and PR

Key Job Responsibilities:

- Brand Strategy and Management

- Identify new and emerging marketing channels and create awareness of the brand and the services offered.

- Plan, execute, and deliver strategies to maximize reach.

- Build the overall 360 degree marketing strategy for the brand across channels.

- Manage internal and external teams and stakeholders to achieve results.

- Market Research and Consumer Insights

- Track competition brands and bring out consumer insights

- Partner with teams and agencies to plan market research activities and post-campaign evaluation studies

- Drive analytics from the research to determine the future outlook for the brand

- Stay up to date with the current trends in the market and innovate accordingly

- Campaign Planning and Marketing Innovation

- Contribute to the development of all campaigns throughout the year and closely observe changes in consumer behavior and the market environment.

- Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation.

- Drive all new product development activities for the brand.

- Operations and Reporting

- Develop detailed plans and budgets and market developments for the brand

- Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand

- Create reports for weekly/monthly reviews, highlight issues and red flags if any.

Functional Knowledge, Skills and Experience:

- Strong creative vision with an understanding of business objectives

- Highly skilled with leading team of creative talent

- Excellent verbal, written communication and copywriting skills

- Knowledge of how to develop brand identities through multi channel marketing.

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