Job Description

Urgent opening for : Manager - Digital Marketing & Communication : Gurgaon- IT-Services MarketingCTC : 14.00-17.00Experience : 10.00-15.00Age : 39Notice period :15Location : GurgaonQualification : Graduation- Mainly from IT Industry only- Stellar Information Technology Pvt. Ltd.Description : Job Summary : - You are responsible for maintaining positive digital brand image of Stellar, by leading and developing marketing & communication functions. : Marketing : - The major tasks include managing Internal & External branding across all channels, tracking online reputation, developing company & product brochures, planning and designing advertising campaigns, managing copyright, trademarks etc.1. Managing Stellar Brand across various Online Properties- Content creation for profiling company.- Ensuring consistent brand communication across channels and portals- Managing social properties like Facebook, LinkedIn, Twitter, etc. Posting regular content (news, events, releases, etc), increase engagement and brand interest.- Daily & real time checking social media for any customer feedback, complaints or comment and getting the same resolved.2. Maintaining Stellar\'s Brand- Creating branding guideline document & updating it.- Ensuring consistency in usage of Stellar\'s brand across channels, media properties.- Auditing and fixing gaps if any on monthly, quarterly and yearly basis.3. Collaterals Design and Production :- Preparing the \'Yearly Calendar\' for all the marketing activities w.r.t collaterals design and updation- Preparing the \'Task sheet\' for the Quarter in line with marketing needs- Designing the various Collaterals Brochures, Posters, Flyers, Banners, Newsletter etc using internal resources or an agency within timelines.- Creating content for various collaterals through content team & getting it approved by the head.- Preparing Pitch presentations for Sales Team.4. Video Production :- Identifying, Negotiating and Finalizing the vendor for video production- Writing/Reviewing script for the Video to be prepared for various product- Co-ordinating with the Video vendor at various stages like script, voiceover, artist, editing to get the desired video prepared.- Proof checking and taking the final approval from the head.5. Award Nomination- Identifying different prestigious platforms where Stellar award nomination can be filed that can add to goodwill of the company.- Applying for technology awards for Stellar.6. Planning & Execution of Advertising Campaigns- Identifying new advertising opportunities at competitive rates, cross branding to promote Stellar as a brand.- Social Media advertising management.- Other Online Advertising Campaigns with various marquee global publications.7. Events & Tradeshows : - Identifying & Booking various Trade shows to showcase Stellar product & services worldwide- Designing and fabricating the booth along with collaterals within timelines.- Pre and Post event communication with Customers (invitation, thank you, special offers)- Getting the Event Landing Page designed from the web team8. Trademark Filing and Monitoring- Identifying the best trademark filing agency & Filing fresh Trademark application as per management instructions.- Tracking of Trademark applications already filled.- Managing all trademark documentation.- Tracking any parties infringing on trademark.9. Vendor Management- Identifying and finalizing the vendors & agencies for various marketing needs.Communication : - Leading, Supervising and monitoring PR and communication activities including top press coverage, product reviews, publishing of featured articles, opinions, stories and building media relations.1. Press Release Dissemination and Coverage- Preparing Press Release Calendar and ensuring timely release and maximum coverage.- Regularly maintaining the media database for technology, computer software & other relevant verticals for release & product review purposes.- Prepare the press release for respective products as per release calendar and securing internal approval from the business head. Uploading the press release on the releases section on websites.- Working with media wire service or a PR Agency for news dissemination in target markets. Additional dissemination of press releases to the internal list of journalists & editors available and via various social media handles.- Tracking coverage of the release issued.- Building relations with most influential and effective blogs, media websites, newspapers, magazines, TV channels, radio worldwide.- Preparing important Press Release coverage dossier in digital and/or printed form monthly and ensuring distribution to employees.2. Media Kit : - Preparing Media Kit comprising of collaterals, product presentations, reviewers guide and video using Internal or External resources.3. Product Ratings- Compiling global database of software review media sites & editors for top products and markets.- Maintaining active communication with review editors (through mail, chat or phone) for getting Stellar products reviewed.- Informing the IB team of the reviews along with Stellar team through newsletter.- Ensuring that good review stamps are used well on our sites and collaterals.4. Online Reputation Management- Checking various consumer review, community and social media sites for negative customer feedback and forwarding the same to relevant person and ensuring the same gets resolved. (ref:updazz.com)

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