Job Description

You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Function Description:
The Internal Acquisitions Vertical within the Central Marketing Organization (CMO) in American Express India Business plays a critical role towards driving portfolio billings and margins by way of driving premiumization, card upgrades, multi-carding and supplementary cards to the existing customer base.
Purpose of the Role:
The candidate will be responsible for heading Internal Acquisitions as a vertical form American Express Banking Corp. This position is a pivotal role in developing and executing an end-to-end Internal Acquisitions strategy for our Consumer Cards Business. This role would lead end to end strategy to cover for the entire acquisitions including implementing marketing initiatives across channels to generate leads and lead a team that drives closures of leads. This role would also be responsible to work in implementing new capabilities and platforms related to Internal Acquisitions and towards implementing initiatives that drive a continuous customer experience improvement. To achieve these goals, result oriented, analytical & logical thinking and customer-oriented mindset are critical.
Job Responsibilities:

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  Deliver on the top of funnel of acquisition strategy through design of product specific interventions and strategies and subsequent design and implementation of multi-channel campaigns and customer communication to drive acquisition objectives.
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  Implement end-to-end initiatives that deliver high conversion rates on top of funnel leads.
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  Implement, own and drive performance through third party acquisition channels.
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  Proactively manage and optimize budget allocation towards key success metrics like new Cards acquired and billed business acquired.
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  Own development and implementation of new capabilities, partnerships and innovations that help drive efficiencies, reduction in cost of acquisitions and better customer experience.
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  Continuously leverage customer insights, marketplace trends, competitive knowledge and portfolio metrics to drive offer design and enhancements.
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  Own and deliver all performance standards are met viz. business targets, controls, and compliance.
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  Manage a high performing team – drive their development and growth.
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  Work closely with key internal and external stakeholders (viz. Brand and Communication, Risk, New Accounts, Legal, Compliance, Finance, Servicing & Account Development teams) to deliver on the goals.

Qualifications

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  At least 7 years of experience in Marketing/Sales, with 5 years in acquisition marketing / product/ portfolio management in financial services with an MBA preferred
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  Demonstrated success in marketing and marketing strategy roles.
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  Superior analytical skills required; demonstrated ability to synthesize complex data into winning strategies and executable plans. Comfort with ambiguity and blue sky thinking.
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  Proven ability to influence and negotiate with external and Internal partners
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  Strong communication and presentation skills
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  Proven leadership and team management skills.
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  Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships.
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  Proven results and thought leadership to drive optimal results and maximize business opportunities.
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  Knowledge of the Banking/Insurance industry (market trends, economics, regulatory environment)

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.