Job Description

Manager Marketing- South

Roles & Responsibilities:

ATL activities (pre-post sales):

- Campaign concepts and product alignment

- User/Target group segmentation and media consumption mapping (investor base, end-user segmentation)

- Sales Vertical wise lead generation plan

- Messaging for channel wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenance calendar

- Collateral Development concept and sign-off (3d models, renders, Avs, VR.)

- Co-ordination with HO Marketing on region requirements

- Media Management for integrated marketing campaigns

- Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign for the brands he/she will be responsible for

- Co-ordinate with various media agencies and ensure timely release of the advertisement

- Tracking of campaign response.

- ROI Management for overall campaign

- Tie-ups: Partnerships and Brand alliances

- Award submissions

BTL activities (pre-post sales):

- Provide necessary brand experience at various exhibitions, promotions and events.

- Responsible for conceptualization of the brand experience at various events.

- Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness. Will be responsible for ROI on the activities conducted.

- Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

- Contribute and scrutiny the marketing office established at various sites/regions.

- Track and analyze the Sales data from respective sales personnel from various sites/regions

- Award submissions

- Experience management across touch-points for key milestones (allotment, registration, hand-over)

Research:

- Micro-market analysis and product wise recommendations

- Customer Research and Dip-stick: Preferences, Lifestyles, Attitudes, Behavioral mapping

- Competitive research ; Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications etc.

Promotions:

- Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders - Elevations, Interiors from the respective vendors.

- Content Development

- Understand, design and participate in various marketing campaigns

- Analyze the data in terms of the traffic and conversions and fine tune the upcoming campaigns accordingly

Coordination:

- Provide relevant inputs regarding how the sample flat should look like, what necessary interiors specifications are to be maintained

- Contribute and scrutiny the marketing office established at various sites.

- Derive insights from the Sales data from respective sites/projects

- Co-ordinate with the projects team regarding the project layout and relevant details and

PR:

- Tie-ups with leading publications and channels for coverage, in-coordination with HO PR

- Publishing a yearlong content planner for coverage

- Budget allocation and management

- Awards: Closing on key wins for the year.

Industry : Only from Real Estate

Qualification: MBA from Tier 1 (IIMs/ISB/FMS/XLRI)/ Tier 2 or international business schools