- The Paid Marketing Lead is responsible for developing and executing the company\'s paid marketing strategy to generate traffic, leads, and revenue.- The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms.- The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross-functional teams to achieve business objectives. (ref:updazz.com)
updazz .com
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