Job Description

Sr.Marketing Executive

The Client is into Food Manufacturing and is looking for MBA in Marketing with 3-5 yrs of Experience handling B2B Ingredient Marketing. This role will be based in Thane Mumbai

Role Summary:

- This role is responsible for developing, planning and executing all the engagement activities and marketing initiatives, arising out of the marketing calendar, linked to the corporate strategy .

- He/she will additionally manage initiatives to support GTM teams team in new product development launches

Responsibilities include:

1. Planning and executing the marketing engagement activities as per the annual marketing calendar.

2. Preparing monthly PR and digital content bank plan along with the digital marketing agency.

3. Support activities for new product development - Managing and creating new product brand names across the segment\'s basis Company\'s nomenclature guidelines, label, packaging and design

4. Executing marketing initiatives as part of the new product launches - Soft launches, digital launches, promotional material and campaigns related to NPL\'s.

5. Management of initiatives from the marketing calendar events- end to end execution of action plans, design approvals, vendor alignments

6. Monthly financial tracking and reporting of budget numbers for marketing activities.

7. Managing the PR advertisements plan across the segments in the core industry media magazines as per the budgets allocated.

8. Sales kit and marketing collaterals management

9. Managing all the ATL and BTL activities during the customer and organizational engagements.

IIM Jobs