Inbound Marketing Lead B2b Saas Startup
Job Description
About The Role:
- Build, plan and implement all Inbound marketing and Digital marketing campaigns.
- Focus on content strategy, conversion optimization and align them with business targets.
- Strategize and manage adwords and other paid campaigns for inbound lead generation.
- Oversee website content and work with the designers and content marketers to maximum optimization and search engine rankings.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Measure and report inbound marketing campaign performance and optimize marketing automation and lead nurturing strategies.
- Leading and ensuring regular in-depth technical SEO audits are conducted, to monitor and improve website health.
- KPIs include - Pipeline generated, website performance metrics, content performance metrics, campaign performance metrics.
Required Skills/Experience
- Demonstrable experience in leading and managing Website, SEO, and Inbound paid campaigns.
- Highly creative and experienced in identifying the right target audiences with strong analytical skills and data-driven thinking.
- Understands and has knowledge in UX/UI/Web Design and inbound marketing best practices.
- 4-6 years in Digital Marketing, Demand Generation, Inbound Marketing, or related roles with at least 2 years in a B2B SAAS company.
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Job Detail
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Job IdJD3208660
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationIndia, India
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EducationNot mentioned
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ExperienceYear