Job Description

Build the marketing team from scratch This is a work from office opportunity Drive the entire inbound marketing efforts towards setting up demand generation engine for the business Drive revenue growth through marketing channels Work with Inside sales team to deliver consistent business growth Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine Plan and deliver successful webinars every quarter Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies Create customer presentations and contribute in building key proposals Build Community/s Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile) The Successful Applicant Ideal candidate would come with 12-15 years of experience, preferably in the business to-business product marketing category . Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc. . Extensive lead gen experience through digital channels . High attention to detail and ability to manage multiple, competing priorities simultaneously . Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats What\'s on Offer Industry leading compensation Work with extremely seasoned leadership Get the opportunity to build and scale the marketing function from scratch

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