Job Description

:
\xef\x82\xb7 Creating a social media strategy, and a strong and relevant content calendar for the brand
\xef\x82\xb7 Strategising, planning, executing (or even shooting) and coordinating with partners/internal teams on
photo and video shoots (visual content creation on digital mediums)
\xef\x82\xb7 Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter,
YouTube and other relevant platforms
\xef\x82\xb7 Managing ORM across all digital channels
\xef\x82\xb7 Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and
execution for social media/digital media/SEO/website campaigns is on track
\xef\x82\xb7 Coordinating with the store and regional marketing teams to take care of their content requirements, and
planning as well as executing their digital media campaigns
\xef\x82\xb7 Working closely with the digital marketing lead to guide the brand\xe2\x80\x99s growth omni-channel via digital
mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email, \xef\x82\xb7
Extracting data, compiling it and analyzing the campaign performance to make necessary improvements
towards growing the brand on digital mediums
\xef\x82\xb7 Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in
the content strategy across all digital platforms
\xef\x82\xb7 Creating campaigns across digital mediums that promote audience interaction, increase audience presence,
and encourage audience engagement
\xef\x82\xb7 Creating a presence on new and emerging digital platforms
\xef\x82\xb7 Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating
with relevant teams on it What We Are Looking For In The Candidate:
\xef\x82\xb7 Qualification: Bachelor\xe2\x80\x99s Degree in Marketing/Advertising/Mass Communication/English Honours
\xef\x82\xb7 Experience: Minimum 1 - 3 years of experience in a similar role
\xef\x82\xb7 Preferably someone who has worked in a digital marketing/advertising/creative agency or has worked in
the retail/luxury sector
\xef\x82\xb7 Experience in social media marketing is a must
\xef\x82\xb7 Should be out-and-out creative at heart and mind
\xef\x82\xb7 Should be a self-starter, with \xe2\x80\x98out of the box\xe2\x80\x99 and strategic thinking ability
\xef\x82\xb7 Hands-on experience with Microsoft Office (Powerpoint, Excel, Word, etc.)
\xef\x82\xb7 Experience in SEO, Google Analytics, digital media and website management is a bonus skill
\xef\x82\xb7 Excellent written and verbal communication skills
\xef\x82\xb7 Good interpersonal skills and a good team player
\xef\x82\xb7 Result oriented