Job Description

Job Title: Associate Manager- Content Marketing

Organization Name: NEC Corporation of India Ltd.

Reporting Relationship: Senior Manager

Role Summary: The B2B Content Marketing and Campaign Management Specialist works as the primary marketing team member, interfacing with leadership, sales, and the external agency team to help ensure defined goals and objectives are achieved.

• Responsibilities: Drive the business narrative and communication plan for all Businesses, technologies, and products. Plan, ideate and execute monthly content calendar for the businesses
• Lead content strategy to ensure that content is compelling to the audience, on-brand and optimized for all uses and channels.
• Create integrated marketing campaign based on market segments and target audience to increase awareness and generate business opportunities
• Curate effective content for events/digital campaigns, email marketing etc pertaining to different stages of customer lifecycle journey
• Serve as lead writer/editor for all business generated content. Work with business teams to distil technical subjects into strategic written content.
• Create scope for NEC content properties such as blogs, websites, newsletters, videos and so on and execute content calendars across channels to ensure deadlines are met
• Partner with COEs and build NEC\'s Proposition to enhance the impact of new product launches in the country/global markets
• Maintain and update the company website content regularly. Define the SEO strategy and drive the implementation for NEC and the BU
• Owning the content strategy for all long form content (EBooks, Reports, Case studies, ROI calculators, Whitepapers, Industry outlook etc.)
• Draft and execute video scripts with the creative team and work on production alongside the video team
• Building relationships with industry experts for content and distribution.

Prerequisites: Experience: At least 7-10 years in a similar role with comparable goals and responsibilities (marketing for a B2B technical, IT or engineering company, preferred)

• Education: Bachelor\'s degree in Engineering, English, Communications, Journalism, or related field. MBA in Marketing is a plus

• Skills: You must be an excellent technical writer, someone who understands how to convert a complex technology message into a clear, concise, and compelling marketing asset. You must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot/Eloqua Software Suite experience, preferred).

• Characteristics: You should be self-sufficient and self-motivated. It\'s also a creative role, so you must be able to gracefully receive criticism and feedback about your work. You should also have strong organizational, multitasking and planning skills as well as a high commitment to excellent internal and external customer service.
• Proven track record in delivering marketing campaigns that drive sales growth.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills.
• Self motivated, looking for a challenge, and excited to make a significant impact
• Highly organized, creative, and a team player
• Pays attention to detail - there\'s no room for spelling mistakes
• Autodidact with the ability to quickly grasp new technologies
• Excellent business writing skills, and can convey messages in a relevant and interesting way

Base Location: Noida

Other inputs by business

Specialization Description

Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing:

• Defining targeted customer segments and associated messaging
• Developing marketing strategies and plans. Product/Brand Management (PandL Accountability):
• Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies
• Managing the product/brand. PandL Advertising and Promotion:
• Creating or coordinating the production and distribution of advertising and promotional materials. Marketing Research and Analysis:
• Gathering and analyzing marketplace trends and customer data Specialization Match Note: Para-Professional incumbents perform basic editing of marketing proposals, presentation, and communication materials; compile and maintain data on status and effectiveness of marketing campaigns and tactics; conduct routine research on marketplace and customer trends.

Level Description

Senior level professional that applies advanced knowledge of job area typically obtained through advanced education and work experience. Works independently applying an advanced knowledge of a job area typically obtained through advanced education and work experience. Works to achieve results in a job area, overseeing and managing projects/ processes independently with limited supervision. Problems faced are difficult and are sometimes complex, though are routine. Coaching and reviewing the work of lower level professionals.

NEC Corporation