Job Description

- Brand Strategy: Developing and refining the overall brand strategy for the Organization. This includes defining the brand\'s positioning, values, and messaging to resonate with the target audience.

- Product Launches: Overseeing the successful launch of new products in the Indian and International markets. This involves conducting market research, identifying target audiences, crafting marketing campaigns, and coordinating with cross-functional teams.

- Market Research: Conducting regular market research to stay updated on consumer trends, preferences, and competitor activities. Utilize the research in making informed decisions and adapting marketing strategies accordingly.

- Public Relations: Managing the company\'s public image and communication wherever necessary. Building and maintaining positive relationships with media outlets, influencers & brand ambassadors.

- Content & Collaboration: Collaborate with the Internal Stakeholders to develop effective materials & content to drive Business growth.

- Performance Marketing: Head the overall organization-wide performance marketing and acquisition team including strategy, planning, budgeting and reporting.

The Ideal Candidate:

- 8+ years of experience in Marketing with exposure to Brand & Performance Marketing

- MBA degree in Marketing from tier 1/2 college

- Experience in building & leading high-performance teams

- Ability to think and act creatively, strategically, and tactically

- Prior Experience in a fast paced, high growth organization is preferred

- Strong interpersonal communication skills - ability to present at all levels of the organisation

- Deep understanding of tools & trends across Social Media platforms (Instagram, Facebook, LinkedIn etc.) and understanding of Performance Marketing channels like AMS, Google Ads

- Ability to manage multiple projects simultaneously and meet deadlines

- Understanding & prior experience in E-commerce industry will be an added advantage

- Experience with New Brand/Product launch will be preferred.

What\'s in it for you?

- Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers

- Work in an ideal place for ground-breaking improvements in technology, brand and logistics management

- Build the Marketing function from the Ground-up

- Continuous mentorship from leaders & peers

- Progressive & Employee First policies

- A young, cool, vibrant & high-performance culture

- Competitive pay as per Market benchmarks

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