Job Description

Senior Manager - Marketing - WFO - Mumbai

Role: Sr Manager Marketing

Location: Mumbai

Please find below the Job Profile and the Company details:

https://www.crimsoni.com/

CRIMSON is looking for entrepreneurial-minded SR. Manager in Digital Marketing who like to work in a fast-paced, dynamic, and high-performance work atmosphere where growth is measured only on revenue and brand awareness. We are expanding aggressively and looking for multiple Senior roles. If you love to work independently, push the boundaries, and want to make your presence felt, this is the role for you. You will be responsible for P&L and will have revenue as your KPI. Technology plays a major role in our company and we work on personalization tools and use artificial intelligence to meet your marketing goals.

These are the game changers, the visionaries who also roll up their sleeves & get stuff done!

A culture that is easily one of the best in the industry & continues to attract top talent to work with us globally. This will not only give you multiple chances to interact with Crimsonites in other countries but also experience their hospitality and culture when you visit our offshore offices.

The various areas of your work would include:

STRATEGIC PLANNING & IMPLEMENTATION:

- Develop the digital marketing strategy to meet business objectives

- Plan and execute strategies achieving the desired result and on time delivery

- Work closely with business and product heads to understand the client's needs and ingrain them in all business strategies

- Track and Develop a deep understanding of the market and competition landscape and implement educated strategies to counter the same

BRAND MARKETING:

- Manage and direct the performance marketing team

- Deep knowledge and hands on experience of all digital e marketing tools such as SEO/SEM, Social Media Marketing, marketing database, emails, and display advertising campaigns etc.

- Measure, report, and present performances of all digital marketing campaigns, thus owning results of all campaigns

- Utilize the strong analytical ability and understanding of various performance marketing tools to evaluate end-to-end customer experience across multiple channels and customer touch points

- Detailed understanding of UI / UX thus responsible for Optimizing web traffic and performance metrics such as CTR, engagement, lead generation, conversion, site ranking, and open rates/opt-outs

- In depth understanding of Ad words, Meta Ads, Analytics (GA4), Web Engage, Email marketing, etc.

PEOPLE IMPACT:

- Understanding various cultures and driving marketing teams in different geographies

- Work closely with SEO, Design, UI/UX, and performance marketing teams.

- Drive cross team collaborations through mutually beneficial strategies with actionable plan

- Driving a culture of innovation in marketing and communication

- Forecast hiring needs for the Marketing team

WHAT WILL HELP YOU SUCCEED IN THIS ROLE:

- Minimum 5 years of experience of marketing experience within the B2C industry with a proven track record of leading the digital marketing division.

- Analytical and a problem-solving mindset

- Comfortable with various aspects of performance-marketing - Deep knowledge and hands on experience of all digital e marketing tools such as SEO/SEM, Social Media Marketing, marketing database, emails, and display advertising campaigns etc

- In depth understanding & hands on experience of Ad words, Meta Ads, Analytics (GA4), Web Engage, Email marketing, etc.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and drive relevance

- Proven ability to manage budgets

- Up to speed with current and online marketing techniques and best practices in the B2C/B2B product & service segment.

- Strategic mindset, with the ability to make informed decisions and take calculated risks.

- Proven track record in making product and brand marketing strategy.