Job Description

Sr. Marketing Manager

Eligibility Requirements :

- Bachelors/Masters degree in Marketing, Communications, or relevant field. MBA is preferred

- Minimum 5 years of relevant experience.

- Proven work experience as a VP of Marketing, Marketing Director or other senior role in Marketing & Branding domain

- Experience in ecommerce, online consumer focused brands

- Demonstrable experience designing and implementing successful marketing campaigns

- Knowledge of SEO, SEM, web analytics and Google AdWords

- Experience with CRM software and digital marketing tools and techniques

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mindset, with ability to make difficult decisions

& Responsibilities :

- Develop and implement a cohesive marketing & communication strategy for tangible growth in organization's top line performance.

- Build a robust digital marketing (SEO & SEM) plan for an excellent online presence of the brand in digital & social media, in terms of impressions, engagement etc. and attracting consumers on the website & app.

- Persistent effort in enhancing overall brand awareness and generating innovative ideas to promote the brand/products in multiple mediums including but not limited to print, digital, PR etc.

- Create content strategies for marketing collateral, based on the business objectives, category focus and analyzing audience segments through all channels (online/offline/social).

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Monitor all marketing campaigns, their performance, metrics and improvise on them on a persistent basis for course correction.

- Prepare long term team growth plan and hiring for resources accordingly for marketing & branding verticals.

- Prepare regular reports and presentations on marketing metrics for the Management reporting and get feedback.

- Conduct market analysis, competitor branding strategy, consumer voice capturing etc. to identify challenges and opportunities for growth and reflect upon the same in the organization's branding strategy or for feedback to technology/product team.

- Prepare forecasts of organization's marketing & branding expenditure and participate in framing the quarterly and annual planning of the company's objectives & goals.

- Manage the Marketing & Branding team, including guiding the members in setting their current

- Prepare and review monthly, quarterly, and yearly marketing & branding budgets, and allocate resources appropriately.