Job Description

Senior Manager - Marketing

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.
Ninjacart is a pioneer in agritech. We believe in fostering a culture of innovation. We develop professionals who pioneer new ideas, simplify customer experiences, and impact the lives of millions. Our employees take complete ownership and truly belong.

Ninjacart is India\'s leading agri-platform, which leverages technology and data to organize the agri-commerce ecosystem. Over the last 8 years, our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers\' plates. We empower farmers and other players in the ecosystem in ways never done before.

Ninjacart aims to be the digital network for global agri-commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions.

Ninjacart has raised over $350mn from Walmart Group, Tiger Global, Accel US, Accel India, Syngenta, and others. We are one of the top 25 startups to work for, according to Linkedin.

We are a highly motivated, results driven community, who focus on proactive approaches to problem solving. We cherish entrepreneurial spirit and provide significant operating autonomy to senior leaders. There are ample opportunities and challenges to be solved at scale and in real-time.

Read More:

- #BetterLives For Every Agri Citizen

https://www.linkedin.com/feed/update/urn:li:activity:7120720715909115905/

- How Ninjacart has evolved in the last 8 years: https://www.youtube.com/watch?v=J9Kts-O7tv4

- Ninjacart Blog : https://www.ninjacart.com/blog/

- Nandan Nilekani on Ninjacart : https://www.linkedin.com/posts/ninja-cart_tech-pioneersatwork-ninjacart-activity-7027281166617505792-pciW

- Ninjacart Culture CODE: https://www.linkedin.com/posts/ninja-cart_ninja-code-our-values-activity-7076821402548387840-KuL1

Location: Bangalore, KA, IN

About the Team:

At Ninjacart, people are what matter the most. As part of the Marketing team, your role will lead every aspect of the product journey from marketing gaps to consumer insights to launch and beyond. Right from identifying the need and the consumer anxiety, to working closely with the business team to formulate the product and then finding the best positioning, GTM strategy and successful scale up.

Responsibilities:

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals

- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase

- Meet business goals while ensuring world class customer experience

A Ninja is resilient, smart, and ambitious. Sounds like you? Here\'s what you will need to have to join the Ninja Clan

- 6 years of marketing experience with 2-3 years in FMCG and consumer internet marketing.

- Demonstrated ability to take products from conception to successful launch and adoption.

- Demonstrated ability to work with cross-functional teams including product, business, analytics, creative and leadership, to drive marketing and influence product roadmaps and strategy.

- Strong understanding of marketing channels both digital and non-digital.

- Demonstrated ability to find actionable, data-driven insights to shape product offering and marketing strategy based on deep understanding of our customers.

- Experience in Consumer Tech, Consumer Goods, Internet and other B2C industries preferred.

Additional Information:

At Ninjacart, we are creating a workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. Check out what Life at Ninjacart looks like!

IIM Jobs