Job Description

Marketing Manager -Digital

Key Responsibilities

- Drive digital marketing & student / partner acquisition.

- Design and execute activation and engagement campaigns across the user funnel via multiple channels including online advertising, product launches, online campaigns, email marketing, webinars and more

- Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing

- Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing.

- Actively drive the company\'s website strategy, website design & dvpt, website maintenance including value adds like, database mgmt & community building.

- To design, develop & execute multiple initiatives using the website as a strategic branding platform.

- Become an advocate of the B2C business in social media spaces, engaging in dialogue and answering questions where appropriate.

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

- Regularly feedback insights gained from social media monitoring into product and other teams to help them evolve their strategies in a timely fashion

- Monitor digital marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics - specifically in the education domain.

- Manage Blogger outreach program and build an active brand ambassador network to spread the word about the Company.

- Ability to build huge people network/ increase the traffic or fans on social media profile pages.

Implement SEO and SEM strategies to drive incoming traffic & leads

- Optimize results for campaigns by working with creative team on A/B testing content

Technical Competencies

- Should be an expert in handling online promotion activities using social networking sites Facebook etc.

- Should be an expert in AdWords, Facebook AdManager and other social and search engine ads platform

- Should have good experience and understanding of CPM, CPC, CPA, CPL etc.

Experience in Education Industry will be preferred. However it is mandatory to have had in-depth experience of online brand building & customer acquisition.

Skills

- Strategic Planning, ATL, BTL, Digital Marketing, Google Ads, Bing Ads, AOL Advertising, Social Media Ads, Media Buying, Banner Ads, Amazon Advertising, SEO, ASO, ORM, EMail Marketing, ORM, Content Marketing, Team Management, Google Analytics, Client Interaction, Competitive Analysis, Strategy Execution

Behavioral Competencies

- Strong leadership skills

- Strong interpersonal skills to work with diverse teams

- Excellent Communication skills

Years of experience: 7-10 yrs

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