Job Description

Job Specification Title: Media Planning Manager Discipline: Media Planning About the role Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Some of the thing\'s we\'d like you to do: .Audience research in syndicated and 1st party data sources .Creative spec management .Creation of tactical plan presentation and supporting media plan templates .Creation of campaign analysis plan templates .Oversee the successful launch of campaigns using the \'Launch Tracker\' .Maintain accuracy and timely updates of deliverable tracking documents for team .QA of media plan set up conducted by various Activation team members .Collate commentary on media performance and conduct first review on quality .Adherence to team quality standard for reporting template and delivery .Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention .Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members .Use understanding of campaign performance to contribute content to campaign wrap-up presentations .Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows .Manage accurate forecasts, media plans, and all key media planning documentation A bit about yourself: .At least 3-5 years\' experience in digital media, advertising, marketing .Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying .Experience with Media Research Tools (ComScore, GWI, TGI, YouGov) .Experience in running Display, Video and Direct Response performance-driven digital media campaigns .Ability to provide and meet forecasts of expected return of media investment .Strong organizational skills with a keen ability to prioritize and multitask. .Proven problem-solving skills and ability to think outside of the box .Ability to work independently and collaborate in a team environment .Detail oriented and responsive, deadline-driven with strong reasoning skills .Lead by example while motivating and coaching juniors on the team .Manage Performance Development Cycle and Review process for juniors About EssenceMediacom: We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \'new power\' where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

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