Job Description

EssenceMediaCom is an agency of GroupM, the world\'s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Manager - Digital Planner, who will drive the digital planning for one of our FoodTech client. This includesbringing together all digital elements -paid social, search, programmatic, video, voice, etc - inan integrated manner to deliver on brand objectives. A thorough knowledge of the media marketplace and opportunities available and build constructive relationships withdigitalplatformowners. An innovative approach:to understand emerging formats, tech innovations, digital firsts and deliverdisruptive ideas to the media plans. About the role The position of Senior Media Planning Manager at EssenceMediacom is probably one of the highest and mostprestigious roles at the agency with perhaps the most understated sounding title. We have veryhigh expectations of Senior Media Planning Managers in the quality of work that they do and theway that they work within the agency, with our clients and suppliers. This role is for someone who wants to learn about EssenceMediacom\'s unique approach to media by being right in the middle of the action.Our Senior Media Planning Managers tend to report into a Media Planning Director and manageseveral Media Planning Managers and Senior Execs. They are the lynchpin of the Media Planningoperation - the master of the day to day running of the team. They are the engine behind projects,timelines, and next steps to complete deliverables on time. They are a source of authority onoperational tasks like Olive (Essence\'s campaign management tech), Trafficking, Creative, etc. Inmeetings, our Senior Media Planning Managers lead such things as Status meetings, they DriveQBRs and ensure that reporting is accurate and contains relevant insights.The Senior Media Planning Manager has responsibility for the day-to-day management of the tactical media plans and its proper implementation, working to implement the brand\'s overall mediastrategy in the context of changing conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media marketplace and available mediaresearch. Some of the things we\'d like you to do: . Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis asdirected by the Associate Director or Director, across all digital inventory (from search tovideo) for the campaigns within their scope . Responsible for expressing the strategic rationale behind media investment decisions andevidencing the performance vs. expected outcomes . Development multiple case studies of strategically interesting work throughout the courseof the year to be leveraged in internal training/on-boarding as well as in new business . Support Media Planning Director in resource management . Accountable for the completion of and adherence to Campaign Analysts Plans . Responsible for the quality of reporting and insights within assigned campaigns. . Host client meetings and sync-ups . Contributes content to and present at Media Planning Milestone Meetings such as tacticalpresentations and post campaign analysis . Deliver quarterly, semi-annual, or annual updates on work quality as it relates toworkstreams (Quarterly business review, Learning Agenda, Platform Evaluations) . Identify new vendors/partners while maintaining a POV on them . Drives how syndicated and first party data is used within the campaign lifecycle . Support global alignment and collaboration at the Client Pod level . Ensure successful onboarding of new Essentials by creating onboarding plans . Manage 2-6 direct media planning reports to support career growth/development A bit about yourself: . At least 5-7 years\' experience in the Digital Media or Advertising field . Solid understanding of media concepts/terms, creative and budget requirements . Solid grasp of digital marketing, especially a deep knowledge of digital media . Ability to forecast outcomes of brand/DR campaigns and manage spend . Experience with Media Research Tools (ComScore, GWI, TGI, YouGov) Preferred . Strong written and verbal communication skills including the desire to progress . Strong organizational skills, detail-oriented and capable of multi-tasking . Proven problem solving skills and ability to think outside of the box Ability to workindependently and collaborate in a team environment What you can expect from EssenceMediacom EssenceMediacom\'s mission is to make advertising more valuable to the world. We do this by employing theworld\'s very best talent to solve some of the toughest challenges of today\'s digital marketing landscape. It\'s important that we hire people whose values reflect those of our own: genuine,results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace thatinvests in your career, cares for you and is fun and engaging. We believe these factors create aworkplace where you can be yourself and do amazing work

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